Alpha City is a premium integrated development of Alpha King Real Estate. The project sits on one of the last few remaining prime location in District 1, Ho Chi Minh city.
Alpha City consists of – Alpha Town - an international grade A office building Alpha Mall - a revolutionary new retail experience Alpha Hill - a world-class, luxurious, new living experience – right in the heart of the Central Business District.
The task was to develop the brand identity for Alpha City and the affiliated development within it. Our concept and our basis for the brand’s visual language was inspired by this prime venue, which is known as “the Golden Triangle”.
The result of our creative was simple set of affiliate logos with clear legibility, created from the shape of triangles. The combination of bold color palette and abstract graphic system perfectly magnify the technological and high-end components of this development.