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bia saigon relaunch

Bia Saigon (Saigon Beer), a leading brand name in Vietnam beer industry, is recognized as National Brand. 2019 witnessed the relaunch of brand including a new packaging design for each variant. The brief was to develop creative direction for the new packaging photoshoot which would be launched through an integrated communication campaign.

Worked together with the team

Ogilvy Vietnam

Photographer

Eric Huynh

Shot at

GBOX Studio

DI Artist

Tun Dao

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