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insee - visual language

INSEE is a leading cement manufacturer in Southest Asia. At a time where the construction industry is considered one of the greatest contributors to environmental pollution, INSEE has proactively addressed the challenge by minimizing environmental impact through optimization of product and process. We proposed a visual language system that spells out their visions on sustainable development to protect the environment. Through a series of bright, bold, approachable iconic illustrations, we wanted to interpret the brand’s values into a visual vocabulary that could be understood among INSEE’s customers and partners.

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