lac viet beer
In 2020, Saigon Beer-Alcohol-Beverage Corporation (SABECO) celebrates its 145th anniversary. Together with the team at Ogilvy Vietnam, we developed a new, special edition brand named Bia Lac Viet to commemorate this major milestone of SABECO. As the name itself, the packaging design of Bia Lac Viet treasures the heritage of Vietnam in its colors and patterns, to create a unique and authentic identity for the brand.
Client : Sabeco
Creative Director : Sa Nguyen
Designer : Yen Nguyen, Diem Tran