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maxkleen natural
softergent

When Maxkleen expands their category to floor care products, they entrusted us again to design the packaging of their first floor cleaner.

They have a unique formula of 100% natural deprived ingredients, which aim to do away with the reliance on harmful chemicals present in so many leading detergent brands. Hence, we came up with a design that looks as clean and fresh as the product itself. Instead of overusing a dominant image of flowers all over the label, we make flower become a very sophisticated touch to the design, without losing the original concept of a natural deprived product.

The labeling system also scores with a very well-defined structure to navigate customer’s eyes through the information on the canister.

Client : MaxKleen

Creative Director : Sa Nguyen

Designer : Hanh Dong

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