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maxkleen
softergent packaging

OUR WORK

MaxKleen is a new name in Vietnam’s detergent industry. The brief was to develop the packaging design for their very first range of liquid detergent to be launch in Vietnam. Our design approach shakes the category standards with very bold typography and “clean” icons that reveal the technologies behind the product. Unparalleled shape and colors of the containers definitely make it stands out from the shelf.

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