A limited-edition Canister design for MILO Tet 2021 collection.
In a market overwhelmed with red-and-yellow packaging for Tet, our challenge was to create a special Tet design that would allow the MILO's spirit of sport to stand out and make a statement.
With the concept of Tet in three regions of Vietnam, we developed a set of packaging designs featuring signature landscapes of the three regions and the exclusive festive patterns of their own, centered sport. The final result was three main impressive artworks for three regions, which were adapted into different SKUs to trigger consumer’s collectibles.
Client : Milo
Creative Director : Sa Nguyen
Art Director : Tat Giang