SABECO is the biggest brewery company in the mass market for its brand like Saigon Beer and 333 Beer.
They developed a new beer with premium ingredients imported from Germany. The task was to create new identity and packaging for this existing beer range. The desired outcome was that the redesign would help boost market-share in a competitive environment of imported and domestic beers.
The packaging design was to challenge consumers to recognize No.9 as an option when presented as a choice among both Vietnam and International premium lager brands.