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orion - milkiss

Milkiss is a cookies brand of Orion Corporation – a South Korean Confectionary Company. As they entered this product for Vietnam market in 2014, we created a new product positioning, naming and brand identity to help them tell the story of milk-y cookies with an out-of-this-world taste. Hence, to capture the whole concept of a milk-based cookies, we managed to create a illustrated character representing for the brand. We gave him a short name, simple to remember – Mr.Q – and a cheerful, benevolent countenance. The story of Mr.Q was displayed fully on the packaging, capturing his daily journey – when he collected milk from his farm, used it to make delicious, freshly-baked cookies and then delivered them to every stores on his old vans.

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