X-Men is a popular male grooming brand of shampoos, soaps, and deodorants in Vietnam.

2019 was the first time they launched a new product range for hair wax, and we were tasked with a brief for naming and packaging design. The initial concept that we’ve come up with was inspired by the image of an old barbershop. The name Salon Solutions was chosen to magnify the retro aesthetics of the concept.

The final packaging was cool and edgy, with a little bit of nostalgic vibes that makes X-Men Salon Solutions cut through a market full of over masculinity images.