Clean & Fresh Shampoo is a new product line of X-Men that developed especially for dandruff hair.

The brand’s key differentiating factor is its ingredients of Himalayan Salt, Aloe Vera, and Mint, which can keep the hair clean and fresh in 24 hours. To highlight this unique formula and elevate the refreshing look and feel, we decided to use a white bottle and make the ingredient the hero on a minimal layout.

Colored gradient sections are cleverly used to ensure clear, dynamic variants and also to magnify the must-have X shape on the label.